For those that missed our WEBnesday Webinar this week we had a wonderful turnout with a very engaged audience. Mobile Handsets: Liked and Loved. If customers tell you that they like your brand – be afraid, be very afraid. Today we discussed young consumer trust and advocacy as it relates to mobile handset manufacturers but [...]
![3821727183_65f0237d6e envisionGood.tv _ YouthAssets_ Swaziland_ Africa [mobile _ youth]_x](http://www.youthresearchpartners.com/wp-content/uploads/2010/03/3821727183_65f0237d6e-envisionGood.tv-_-YouthAssets_-Swaziland_-Africa-mobile-_-youth_x-150x150.jpg "3821727183_65f0237d6e envisionGood.tv _ YouthAssets_ Swaziland_ Africa [mobile _ youth]_x")
Register for our upcoming live webinar on Wednesday where we will discuss the trust and advocacy issues that drive consumers towards “loved” handsets rather than those that are simply “liked”…The webinar will be interactive and attendees will have the opportunity to ask questions and provide real-time feedback. To get a global perspective, we polled our [...]
“If your customers tell you they like you… be afraid, be very afraid” Graham Brown (mobileYouth) mobileYouth is proud to present: WEBnesdays with mobileYouth. Every Wednesday we will be bringing our research, insights and advice directly to you LIVE via Webinar! The best part about- it’s interactive! That means as an attendee you can get [...]
One bit of advice from Gregg Witt (10101Youth Nominee) of Premise Immersive Marketing is to dedicate resources to the prospect of experimentation. As Gregg says, “don’t be afraid to fail forward.” Experimenting could produce your next grand slam but the act of taking a step in the right direction with a little risk will earn [...]
We have a number of great events coming up…The next installment of our Young Ideas Salons will be in Jakarta, Indonesia. Hosting the Salon will be our Youth Research Partner in Indonesia: YouthLab headed by Muhammad Faisal. If you are in the area on April 16th you won’t want to miss this event. Check out [...]
Each brand is different and with so many wonderful new ways to connect with the consumer this day in the digital age it might be best to just sit on one’s hands. That’s the message that Jonny Bauer (1010Youth Nominee), Head of Strategy at advertising agency Droga5 wants to get across. What works for one [...]
Two weeks ago I interviewed Doug Akin of Mr. Youth, but after my recent interview with Roman Tsunder (1010 Youth Nominee) I believe that the title of Mr. Youth is truly his. Roman is the Founder and President of Access 360 Media, a next generation of Out-of-Home Media platform, delivering digital content and advertising programming [...]
Many youth marketers talk about immersing oneself in youth to really understand Generation Y but few do it on a regular basis. Nancy Lublin (1010Youth Award Nominee) on the other hand surrounds herself each day as she works one-on-one with teens and young adults at DoSomething.org, a not-for-profit that uses online methods to get teens [...]
Just got back from New York City after spending most of the weekend indoors shielded from a crazy rainstorm that left the city looking like an umbrella graveyard. On Tuesday morning I was speaking at the National College Media Convention in Times Square but on the Friday before I was able to meet up with [...]
On this episode of MobileYouth TV we talk with 1010Youth Award nominee Lisa Griffiths of Apathy is Boring, the Canadian grassroots movement to get young people involved in the democratic process through the use of technology and arts. They kicked off their first national “Get out the Youth Vote” campaign during the 2004 Federal Election. [...]
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