Our most inspirational webinar yet… on how young people are creating movements aimed at educating and keeping people alive and healthy, in particular with a focus on adolescent cancer. Our special guest panelists included Dr. Leonard Sender of the CHOC Childrens Hospital Oncology Department in Irvine-California and Chairman of the Board at the I’m Too [...]
In this EAST MEETS WEST ACTION SPORTS webinar we discuss the action sports movements in the United States and China with our special guests Issa Sawabini of Fuse Marketing, Action Sports Consultant Ian Votteri and John Solomon of Enovate China. Brief contrasting histories near and far lay the backdrop for a discussion into how brands [...]
Where have you been? Spend your humpday with us! Live Webinar Wednesdays with Youth Research Partners… 21 April Register Now In case you missed last week’s webinar…
We asked students at University of California-Irvine… What do you think of MTV? Student 1: “Music” Student 2: “Reality TV” Student 3: “Trendy” Student 4: “Super Fake” Student 5: “Cheesy” “There’s a lot of BS on that channel I think” “The reality that they put out there is just like the fakest most see-through thing [...]
We asked students at the University of California – Irvine what their favorite airlines and auto manufacturers are… “Bags fly free and that’s important to me…” (Southwest Airlines) “I think Volkswagen does a good job of catering to the young trendy crowd…” “Any kind of fuel efficient car is going to appeal more to people [...]
Here is more video from our discussion with students at the University of California-Irvine. In this video we ask “What Brands GET you?” Their answers such as Nike and Apple may not surprise you but what we found interesting was their keen understanding, awareness and interest in the marketing of these brands. Old Spice was [...]
Join us for the first of a two part webinar series: FANSPOTTING AND YOUTHSOURCING. Learn from the experts on how brands are successfully transitioning from traditional marketing strategies to the adoption of new methods focused on existing customers. live as our expert panel discusses… Part 1- Fanspotting: Identifying and sustainably engaging your most passionate customers. [...]
Last week on our mobileYouth North America Tour we visited with students on campus to discover what their thoughts are on youth marketing, brands, media and mobile. We discussed the findings and their implications on our weekly Wednesday Webinar but here is the video footage we shot at the University of California-Irvine. The students openly [...]
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