First launched in 2001, mobileYouth is an ongoing study of the behavioural and consumption trends of young people worldwide. Covering the KPI indicators for mobile handset manufacturers and operators, mobileYouth research includes both qualitative and quantitative insights on youth churn, market penetration, saturation and more. The annual mobileYouth report covers 65 markets worldwide and drill-down [...]
Andrew Mackinnon, Managing Director
With his natural entrepreneurial aptitude and flare for developing business, in 2000 Macca took a sip from the cup of fate, founded The Taboo Group, and hasn’t looked back since. He credits the success of Taboo campaigns to his ever-growing young team, who he is proud to develop and nurture. The unique work environment he has created within Taboo encourages accountable creativity, offering clients tailored and quantifiable solutions with tangible results.
Youth Research Partners is proud to announce it’s latest partnership with JuniorSenior in The Netherlands. The JuniorSenior partnership becomes the first in Holland and seventh in Europe. “Ab and his team at JuniorSenior are on top of their game and have been for years. Having recently won the title of Europe’s Top Youth Marketing Mind, [...]
Overview Learn today’s best practices when it comes to engaging youth in today’s market. We will guide you down a path that will help you and your marketing team to focus on what’s important by sourcing valuable insights that will help shape your products and marketing for today’s youth. Get More Insights from our 10 [...]
Overview The Toyota’s Scion’s monumental success in the youth market has attracted the attention of automakers across the board and has given inspiration to such models as the Ford Fiesta and the Kia Soul. The battle over the youth market intensifies when you throw in student favorites such as the Ford Mustang, Honda Civic, Volkswagen [...]
Youth Research Partners is proud to announce it’s latest partnership with Instant Grass in Russia. The Instant Grass partnership becomes the second partnership in Russia and the second partnership with Instant Grass (South Africa). “The level of youth insights that Instant Grass is able to easily access is unrivaled. It’s network of grasses, or young [...]
Overview The decision for choosing a student banking option is becoming more and more difficult with each bank having it’s own offers such as Bank of America’s Student Package, HSBC’s Student Banking or Wells Fargo’s College Combo. In today’s world, young people seek out their peers and trusted members of their network for advice on [...]
Recently, we at Instant Grass picked up on how the Youth are adopting new spins, on expired perceptions of their continent. This months micro trend illustrates how we can bring relevance to something we would never naturally associate with urban Youth, African animals. Remember Sophiatown?! The images of 50’s marabi high fashion and kwela music [...]
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Associate Account Executive We are looking for Associate Account Executives to join our team in our flagship New York office. Associate Account Executives will assist supervisors with background research and program development, perform outreach to target demos, and support the overall execution of diverse projects for key clients. They will enjoy working in a fun, [...]
Operating globally with 20 partners worldwide, we are a youth research and marketing agency built for the 21st Century.