Andrew Mackinnon, Managing Director
With his natural entrepreneurial aptitude and flare for developing business, in 2000 Macca took a sip from the cup of fate, founded The Taboo Group, and hasn’t looked back since. He credits the success of Taboo campaigns to his ever-growing young team, who he is proud to develop and nurture. The unique work environment he has created within Taboo encourages accountable creativity, offering clients tailored and quantifiable solutions with tangible results.
The Golongan Karya party is one of the oldest political parties in Indonesia founded by the former dictator Soeharto. Filled with members around the age of 50, Golkar (Golongan Karya) lost their support from the youth segment in the last election. They are well known as an old and conventional party and are also associated [...]
Our global network of youth specialists have successfully developed marketing initiatives across a variety sectors for clients large and small. From politics to healthcare, from fast moving consumer goods to banking we can help your brand grow market share with a renewed focus on youth. With hundreds of clients and case studies in our worldwide [...]
Youth Research Partners is proud to announce it’s latest partnership with Instant Grass in South Africa. The Instant Grass partnership further solidifies the YRP presence in this region by joining existing partners in Kenya and Nigeria. “Being able to tap into the Instant Grass Network of Grasses will give us excellent insight into this burgeoning [...]
Youth Research Partners is proud to announce one of it’s latest partnerships and first in North America. Premise Immersive Marketing in San Diego, California joins the YRP as the first US partner in our global network of Youth Research and Marketing companies expanding the partnership into all 5 continents. “We’re very excited to enter into [...]
How do you get young people to respond to something they don’t wanna hear and something they don’t even believe they need? This was the challenge brought to Youth Research Partner, Premise Immersive Marketing by The Partnership For a Drug Free America. Premise moved the approach away from traditional advertising focused on parents and adults [...]
Leading Turkish beer brand, Efes desired to solidify itself as the leader among the youth market with the idea towards encouraging 18-25 year old university students to fulfill their personal potential and socialize with one another through a youth club fully funded and sponsored by Efes. Youth Research Partner, Youtholding was commissioned to engage young [...]
Nedbank needed to infiltrate campuses to counter the perceptions in the 18 to 24-year-old market and exposing this group to its new and competitive Nedbank Dezign Banking Student Account. In addition, Nedbank wanted a campaign on campus that would generate sales leads. Through a rigorous selection procedure, Youth Research Partner, Student Village helped Nedbank to [...]
Earlier this year non-profit organization, ISIS, devoted to the improvement of sexual health among young people, issued a call that was responded to over 13,000 times. They wanted to know what information (or rather misinformation) young people were receiving about sexual health from the adults in their lives. The Say What ?!? Contest in collaboration [...]
The search is on for the 50 Greatest Case Studies in Youth Marketing… Winners will receive: Inclusion in next year’s Annual Youth Trends Report 2011 (This year’s Annual Youth Trends Report has been viewed over 23,000 times) Present your case study on YRP TV to our global audience Blog post right here on mobileYouth.org Nominate [...]
Operating globally with 20 partners worldwide, we are a youth research and marketing agency built for the 21st Century.