Brandscape was founded in 2005 to develop new opportunities arising from the evolving mobile and digital-driven changes in consumer mind-sets and behavior and its impact on traditional communication. As a combination of 50% “digital native” and 50% “experiential” agency, our culture, skills, people and organization are totally adapted to make us the right strategic partner to help brands fully embrace, and win in this new era of digital and mobile media communication. Brandscape’s marketing, design and technical capabilities are rooted in a clear understanding of traditional below-the-line strategies combined with the design, development and implementation of innovative digital and mobile technologies that create game-changing ideas and dynamic consumer activations that turn interactions into transactions.

Consumer behaviour and mindsets have changed radically over the years and the way media is consumed has shifted away from traditional channels in favour of digital and mobile. By studying audiences and deconstructing data we have gained extensive consumer insights that help our clients understand just what makes the digital and mobile ecosystem so different and powerful. Brandscape delivers sought after design, technical and strategic capability in proximity mobile and digital marketing that helps clients, agencies and media companies evolve, adapt and innovate.

The demand for results focused activities and measurable media solutions in the current uncertain climate puts us in a unique position to deal positively with the range of challenges and opportunities facing marketers. For us, uncertainty is a profit margin waiting to happen.

Gordon Parkin, is co-founder of Brandscape and Creative Director. His career ‘naturally’ developed into the digital and mobile world from his experience working in some of the most respected and innovative international Below-the-Line agencies. The Youth Market has always been a major focus of his work carried out for clients including Pepsico, McDonald’s, Heineken, Bass Brewers (UK), SAB Miller, Nestlé and FritoLay.

Gordon is a regular guest speaker at Mobile Marketing events in South Africa and is a founding member of MoMo (Mobile Monday) South Africa.

Click here to contact Gordon and Brandscape