InTrends is the first specialized trendwatching agency in Ukraine, which was established in the beginning of 2009 on the base of the special department of Innovative Research Solutions marketing agency, and is the part of IRS Group. The launch of the first projects concerning trends monitoring was carried out in June 2008.
The main InTrends activities are a permanent collecting and analysis of information about existing and future trends among Ukrainian customers, and further implementation of solutions made on information gathered.
The new ideas, insights and trends hunted by our trendwatchers and coolhunters help marketers, advertisers, managers, researchers, and all those, who are interested in the future of their business to invent new products, services and experience together with their customers.
InTrends services:
- coolhunting,
- trends monitoring,
- promotions by trendsetters,
- testing commercials, trends, new ideas and insights by trendsetters,
- generation of new ideas and insights.
Working in marketing research industry since 1995 Ivan Lubarsky has managed a range of research projects for tens both international and local leading companies and brands. Starting from 2002 year Ivan has been responsible for management and new business development in different marketing research agencies, and since 2004 he became co-owner of Innovative Research Solutions agency that transformed later in IRS Group.
Starting from 2004 year Ivan is invited as a permanent tutor in several business schools, managing the following courses for MBA students: Strategic Marketing, Lateral & Vertical Marketing, Marketing Research, Marketing Decisions and Managing Activities.
Click here to contact Ivan and InTrends
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