First launched in 2001, mobileYouth is an ongoing study of the behavioural and consumption trends of young people worldwide.  Covering the KPI indicators for mobile handset manufacturers and operators, mobileYouth research includes  both qualitative and quantitative insights on youth churn, market penetration, saturation and more.  The annual mobileYouth report covers 65 markets worldwide and drill-down data by country is available on mobileyouth.org.

Born in the UK, Graham Brown has spent his life living and working in both London and Tokyo. A keen psychology graduate, Graham has focused his marketing career on understanding what influences consumer behavior.

Graham established mobileYouth in 2001 with Josh Dhaliwal at a time when the blanket industry response to youth was “we don’t do kids”. Needless to say, things have changed a little since then and Graham’s role in the organization has evolved from knocking on the doors of operators to maintaining the research momentum and deepening our understanding of what the consumer wants.

As well as speaking at industry conferences on the subject of young consumers, Graham has appeared on CNBC, Sky, CNN and BBC TV regarding youth marketing issues as well as in print with the FT, Guardian, WSJ and the Sunday Times.

Click here to contact Graham and MobileYouth