Mr Youth

Based in New York City, Mr Youth is a new breed of agency that was founded in 2002 as the antidote to traditional media burnout. Since then, Mr Youth has worked with some of the world’s leading brands to help them connect with the rapidly evolving and highly elusive consumer. Mr Youth develops strategies and delivers campaigns often centered around the modern media mix of word of mouth, social interactive, and experiential marketing, with a strong focus on creating campaigns that fully engage the audience. Mr Youth’s RepNation word of mouth network of 135,000+ savvy consumers provides marketers a direct channel to conceive ideas, market with, and gain insights from their own consumers. Mr. Youth was recently awarded Mashable’s 2009 Social Media Agency of the Year and listed as Fast Company’s Top 10 Most Innovative Advertising and Marketing Agencies in the World. Current clients include: Pepsi, Crayola, Microsoft, Macy’s, Nike, Pepperidge Farm, HP and P&G.

Doug Akin

Chief Engagement Officer, Managing Partner, Mr Youth

Doug Akin has always been a fast-talking born-and-bred NY charmer with the gift of persuasion. So persuasive, in fact, that he was even able to sell frogs from a roadside stand in Connecticut as a child. As a college student, he used his quick thinking to start Nulite Entertainment in 1998. There, he brought heart-stopping events and parties to major college markets for the world’s hottest brands.

In 2002, Doug joined up with Matt Britton, a college friend from Boston University to pitch major brands on a new approach to the market. After hundreds of energy drinks and thousands of PPT slides later, Doug helped to turn Mr Youth into one of the most sought after marketing agencies—last year, Mr Youth was named Social Media Agency of the Year by Mashable’s Open Web Awards and is a recent member of the Inc. 500.

Today, Doug heads up new business efforts for Mr Youth and develops social marketing campaigns and platforms for clients such as Pepsi, Staples, Kellogg’s, Nike, T-Mobile, Johnson & Johnson and Nestle. He leads the agency with creative passion and whirlwind enthusiasm that make pitches positively electric and proves he’s up for anything. Just don’t ask him to eat frogs’ legs (unless they’re served at his much buzzed about NY restaurant, Charles).

Click here to contact Doug and Mr. Youth