The youth are the vanguard of change. And they’ve changed the world of marketing forever. Brands can no longer dictate, they must now collaborate.
At Instant Grass, we collaborate 24/7 with a network of the most connected, informed and influential young people, to create consumer-driven solutions for some of the best brands in the world.
This intimate collaboration allows us to unlock powerful insights and connection points, deliver fresh and unexpected product ideas, and generate credible and contagious word-of-mouth and brand advocacy.
If you’re a brand wanting to engage with the youth at a whole new level, or if you’re a young person who wants to be heard by the brands that make up your world, then welcome to Instant Grass.
Brad Shrimpton, Managing Partner of Instant Grass.
Links
www.instantgrass.com
www.facebook.com/instantgrass
www.twitter.com/instantgrass
www.instantgrass.com/blog
The Reconstructed Living Lab is one of ten in South Africa, and the first one in the Western Cape. The project has grown out of collaboration between Cape Peninsula University of Technology (CPUT), a community organisation Impact Direct Ministries (IDM), and the Bridgetown Civic Organisation. It has features that are unique in living labs as it is community led and is based in a social deprived area in Cape Town.
Athlone is situated on the Cape Flats of the Western Cape in Cape Town, South Africa. It is today known for two features, the new football stadium and the obsolete power towers which dominate the area. The society is described by Parker (2008) as a community in tension. Factors for the grounds of tension include: lack of economical development (e.g. unemployment, inflation); Social inequality (e.g. lack of social services,) Lack of education and lack of appropriateness and use of technology (e.g. technology not being utilised fully within communities for its intended use). Athlone has all these social problems, and is plagued with violence, drugs and gangsterism.
Marlon Parker is a Social Entrepreneur and an Information Technology Lecturer at Cape Peninsula University of Technology (CPUT) since October 2000. He obtained his Masters degree in Information Technology (Cum Laude) and is currently busy with his PhD at CPUT. He is often invited by many organisations and institutions (UCT Graduate School of Business, University of Rhodes, schools, NGOs, corporate) across the country as guest speaker on ICT for Community Empowerment. Marlon also produced several research academic papers, supervises post-grad students and co-authored in a published book called “The social and economical impacts of e-commerce“. He was also one of the judges for the 2008 E-commerce Awards and was nominated in 2009 as one of the Top Young South Africans by the Mail and Guardian. His passion for community development has influenced his research interests and he is currently working on a project titled “Using ICT as a change agent to empower citizens in a Community in Tension (CiT)[1]” of which Advice Support Network using was birthed which serves more than 40,000 people across South Africa with social related issues using their mobile phones.
Links:
http://www.rlabs.org
Do you have a vision of your brand dominating the 18 to 24 year old student market? Student Village turn the vision into a reality! Our diverse platforms and knowledge of the youth market, allow us to custom design innovative and effective strategies for maximum exposure.
Established in 2001, Student Village has perfected the art of speaking the language of the youth – that’s why we have their attention and thrive on finding solutions to direct it to our clients. Student Village offers a complete service from conceptualization right through o delivery of campaigns. We are part of every student’s journey through their time on campus and form a part of their future through means of graduate recruitment and development thereafter. That means they will take your brand with them as they enter the next phase of their lives.
We know our story – and we’re sticking to it. Student Village – where it’s at!
Marc Kornberger: Managing Partner at Student Village
Before co-founding Student Village, Marc worked at THE IQ Business Group as a project manager and consultant to various firms including South Point Technologies, Nedbank and Investec.
After two successful years (1999-2001), he pursued his dream of creating his own destiny and joined forces with 3 like-minded and passionate colleagues to start a media business focusing in the student market.
Marc has been with Student Village for over 7 years, involved in all areas of the business including sales & client relationships; new business and project development; as well as being responsible for overseeing all website and IT projects.
Marc’s biggest achievements in the company include being instrumental in creating the biggest student website in South Africa, a 7 year project yielding over 120,000 subscribers generating approx 2 million views per month.
Marc is passionate, fun-loving, and an obsessive deliverer. He’s a master juggler, highly systems driven and is all about exceeding expectations for his clients, his team and himself.
Marc holds a Bachelor of Commerce degree from Wits, with a Major in Economics, and Honours in Information Systems.
Links
Website
Services
Case Studies
Brandscape was founded in 2005 to develop new opportunities arising from the evolving mobile and digital-driven changes in consumer mind-sets and behavior and its impact on traditional communication. As a combination of 50% “digital native” and 50% “experiential” agency, our culture, skills, people and organization are totally adapted to make us the right strategic partner to help brands fully embrace, and win in this new era of digital and mobile media communication. Brandscape’s marketing, design and technical capabilities are rooted in a clear understanding of traditional below-the-line strategies combined with the design, development and implementation of innovative digital and mobile technologies that create game-changing ideas and dynamic consumer activations that turn interactions into transactions.
Consumer behaviour and mindsets have changed radically over the years and the way media is consumed has shifted away from traditional channels in favour of digital and mobile. By studying audiences and deconstructing data we have gained extensive consumer insights that help our clients understand just what makes the digital and mobile ecosystem so different and powerful. Brandscape delivers sought after design, technical and strategic capability in proximity mobile and digital marketing that helps clients, agencies and media companies evolve, adapt and innovate.
The demand for results focused activities and measurable media solutions in the current uncertain climate puts us in a unique position to deal positively with the range of challenges and opportunities facing marketers. For us, uncertainty is a profit margin waiting to happen.
Gordon Parkin, is co-founder of Brandscape and Creative Director. His career ‘naturally’ developed into the digital and mobile world from his experience working in some of the most respected and innovative international Below-the-Line agencies. The Youth Market has always been a major focus of his work carried out for clients including Pepsico, McDonald’s, Heineken, Bass Brewers (UK), SAB Miller, Nestlé and FritoLay.
Gordon is a regular guest speaker at Mobile Marketing events in South Africa and is a founding member of MoMo (Mobile Monday) South Africa.
Links
Website:http://www.brandscape.co.za/
Blog: http://www.itsadigitalife.wordpress.com
Operating globally with 20 partners worldwide, we are a youth research and marketing agency built for the 21st Century.
