Youthlab is a factory and repository of youth insight, compirised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner.
200 million youths in southeast Asia, 40 percent of them are in Indonesia. Indonesian youths in 21st century will not only become the demographic key to Indonesia’s economical growth, but also to Asia, and the rest of the world. The trickiest part takes place in understanding this generation psyche.They’re dynamic, unpredictable, and indigenous as ever. That’s why we gather up the best analyst in the field, developed a community of youth researcher (under 25 years old) to better capture and understand youth universe (14-29 years old). Youthlab insights is the essence of 12.000 minutes of ethnographical interview, survey data, magazine and online media analysis. The first of its kind. By reading these next few pages, you’ll become the “avant guard” of youth marketing.
Muhammad Faisal
Muhammad is engaged in his doctorate study at the faculty of psychology of the University of Indonesia. He also analyzed and researched the political attitudes of young people (17-30 years old) by means of focus group discussion in nine Indonesian cities. He is a founder of youth laboratory, the pioneer of youth behavioral insight in Indonesia. Faisal often shares his findings with the mass media.
Links
Website: http://www.enterthelab.com/
Twitter: http://www.twitter.com/youthlab_indo
Operating globally with 20 partners worldwide, we are a youth research and marketing agency built for the 21st Century.
