Youth Media Research is the marketing research division of Youtholding, a full-service youth marketing agency, founded in 2001, that works with 41 of Turkey’s top 100 brands and has 302 Brand Ambassadors in all leading Turkish universities. It has two sister companies: Youth Media Digital PR which creates viral marketing campaigns and digital PR activities and Youth Media Content which publishes Planet Young, a youth oriented magazine.
Other companies within the youtholding umbrella are:
Uniclub, a 360 degree brand activation agency that creates proximity marketing activities for brands that wish to engage Turkish youth,
Eğitişim Career Institute, a learning academy accredited by the European School of Economics that also provides placement services for young people wishing to enter or advance in the corporate world,
Keynote Speakers Agency which provides a platform for leading Turkish and international thought leaders to speak at various corporate events and organizations,
Juvenis , the creative concept design and implementation agency within youtholding.
There is also a youth travel services agency, Rezerfon and firsatciyiz.com, an online collaborative buying platform.
Youth Media Research was founded to provide insight and consultancy services to all clients of youthholding. Among the range of qualitative and quantitative techniques used are focus groups, online panels, social media monitoring, mystery shopping, face to face surveys, accompanied shopping and ethnographic research.
A roster of youtholding clients include Adidas, AnadoluJet, Apple, Avea, Coca-Cola, Efes Beer, FinansBank, Garanti Bank, Hurriyet, Mavi Jeans, Mey, Microsoft, Muji, Nestle, Sprite, Unilever and many other local and international companies that wish to get closer to the hearts and minds of young Turkish consumers.
All of the companies within youtholding work in synergy with one another and are housed in a beautiful five story building with high ceilings in a very smart section of Istanbul, close to excellent restaurants, clubs and coffee shops.
Joseph Ciprut is the Head of Insight and Consultancy for Youth Media Research. Prior to this, he was the Director of Business Development for Millward Brown’s Turkish operations for 6 years. Joseph is a member of the Turkish Market Research Association and is a frequent speaker at conferences on brand management and market research related topics. He also conducts training seminars on business intelligence and market research at Egitisim as well as at leading local universities. Before re-locating to Istanbul, Joseph had his own marketing consultancy company in Boston and worked on projects for AOL, State of Massachusetts and US Department of Commerce.
A dual citizen of Turkey and the US, he is married and father of a very curious 4 year old boy.
Links
www.youtholding.com
www.youthmedia.com.tr
www.uniclub.com.tr
www.juvenis.com.tr
www.egitisim.com.tr
Operating globally with 20 partners worldwide, we are a youth research and marketing agency built for the 21st Century.
